Ranking Targets Systems as Their Enterprise’s #1 System
After architecting the first client’s Targets System(s), Al Enzweiler started conducting the seminar Benchmarking World Class Systems to market Enzweiler’s Architecture Team Methodology. Each seminar started with Al Enzweiler listing;
Metric targets which could be set and hit by managers, planners and analysts on organization chart(s) using Targets System(s) to consistently make their contributions to hitting top line targets on Income Statement(s)
Productivity gains which could be realized by human resources staffing business units on organization chart(s) using State-of-the-Art Financial System(s) to publish their enterprise’s financial statements required to pass an audit by a CPA firm
By the mid-morning break of the first day, seminar participants had ranked Targets Systems as their enterprise’s #1 system and State-of-the-Art Financial Systems as their enterprise’s #2 system
Coining the Term “Targets System” and “State-of-the-Art Financial System”
After the mid-morning break of the first day, Al Enzweiler explained he coined the term ” Targets System” and “State-of-the-Art Financial System” for systems architected by members of an Architecture Team during collaborations to complete the Architect phase of Enzweiler’s Architecture Team Methodology. By the lunch break of the first day, seminar participants had decided if it was in their enterprise’s best interest to complete the Architect phase of the current version of Enzweiler’s Architecture Team Methodology.
Benchmarking World Class Systems
After completing the Architect phase, seminar participants benchmarked contributions which will be consistently made to hitting top line targets using Targets Systems against contributions made to hitting earnings targets using marketing terms coined and used by IT suppliers and their ecosystem partners. Most of the marketing terms coined and used by IT suppliers and their ecosystem partners in the Digital Age of 2001 are still being used in 2023, exceptions are;
Artificial Intelligence was Data Mining
Algorithms were models
Cloud was Application Service Provider
In 1998 when the Computer Channel published educational videos featuring Al Enzweiler marketing the 1998 version of Enzweiler’s Architecture Team Methodology, included with the video was a white paper published by Herb Edelstein a Principal at Two Crows Consulting on Data Mining.
Direct Mail Used to Market Al Enzweiler’s Seminars
Before the Internet enabled digital marketing, Executive Education business units of universities in the United States and Canada used direct mail to market Al Enzweiler’s Benchmarking World Class Systems and Planning a State-of-the Art Financial System seminars. Below is a copy of the direct mail piece used by Pacific Lutheran University to market one of the last Benchmarking World Class System seminars conducted by Al Enzweiler.